superstar – Golfing Agency https://golfingagency.com Golf news & updates Tue, 03 Jan 2023 21:14:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://golfingagency.com/wp-content/uploads/2022/10/cropped-GA_favicon-32x32.png superstar – Golfing Agency https://golfingagency.com 32 32 Scottie Scheffler of 2023? Why Cameron Young is poised to emerge as PGA Tour’s breakout superstar https://golfingagency.com/scottie-scheffler-of-2023-why-cameron-young-is-poised-to-emerge-as-pga-tours-breakout-superstar/ Tue, 03 Jan 2023 21:14:39 +0000 https://golfingagency.com/scottie-scheffler-of-2023-why-cameron-young-is-poised-to-emerge-as-pga-tours-breakout-superstar/

This time last year, Scottie Scheffler had never won a PGA Tour event, was outside the top 10 of the Official World Golf Rankings, not in Hawaii for the Tournament of Champions and had only earned $7.5 million. Now? He’s a four-time winner, the reigning Masters champion, has the second shortest odds of anyone to win the 2023 Tournament of Champions and has tripled his career earnings to just over $22M. Oh, and if he finishes near the top of this week’s event, he’ll return to No. 1 in the world for what would be his 31st week.

Needless to say, things have changed.

It begs the question, though, of who we’re overlooking right now. More specifically: Who is the Scottie Scheffler of 2023? The player who will be sitting here this time next year, perhaps not with the same bona fides Scheffler put together in 2022, but with a resume that’s far more complete than it is currently constituted and a name that is far more familiar in golf households than it is currently.

Perhaps there are several candidates to fill this role in 2023, but none are as blatantly obvious as the golfer who mostly fits the Scheffler statistical profile, nearly won multiple majors in 2022 and is coming off his first American team event just like Scheffler was a year ago.

The most likely candidate to replicate Scottie Scheffler’s 2022 in 2023 is, of course, Cam Young.

Young has yet to win on the PGA Tour, but he’s an elite ball-striker (13th over the last 12 months), and he’s in contention a lot. In 2022 alone he finished second or third in the following events.

  • Open Championship
  • Genesis Invitational
  • Rocket Mortgage Classic
  • Wells Fargo Championship
  • PGA Championship
  • RBC Heritage

This is easy to say now, but if, say, 10 strokes go differently, we’re talking about Cam Young having Scottie Scheffler’s 2022 in 2022 and not in 2023.

Young fits the modern mold, too. He’s mega long off the tee — statistician Joseph LaMagna has called him the best driver in the world — and good enough elsewhere to be extraordinarily dangerous. His finish dispersion is great, too, in that he doesn’t finish T11 very often. In 25 starts last season, he finished in the top three seven times and missed the cut seven times.

That’s a perfect ratio, and it has led Data Golf to the following conclusion, which it put forth in a recent newsletter.

Young is one of the best active players without a PGA Tour win: our models estimate that his PGA Tour performances have been good enough to expect 1.6 PGA Tour wins and 0.4 major wins. The only winless player with higher values in those two metrics is Tommy Fleetwood.

In other words, Cam Young is coming in 2023.

To drive home the point, consider that of the top 150 players in the world right now, Young is the 18th-best career ball-striker. The names ahead of him include Rory McIlroy, Sergio Garcia, Justin Thomas and Dustin Johnson. They are players who win a lot. Young has played so few rounds compared to the rest of those guys (for example: Young has played 87 measured ShotLink rounds compared to Xander Schauffele’s 405) that it’s easier to envision his win total catching up with everyone else than it is to envision him falling off the planet when it comes to his ball-striking numbers.

That’s not something rooted in statistical certainty — not that anything in golf truly is — but Young’s skillset doesn’t evaporate. Great short games, great putters, they come and go. The pop and then they disappear. Elite driving, being a top-five (perhaps top-three) driver in the world? That’s a sticky statistic.

Young seems to want the ball, too. He hit the lost shot of the year in 2022 when he made a two on the 72nd hole at St. Andrews during the Open Championship. It got sandwiched between Cam Smith’s victory and McIlroy’s defeat, but when he had to have a two, he stepped up and made it in a moment when he had to have it. He talked after that round about how he’s still learning to win at the highest level, and his Open success was part of that.

“I think I stuck to my plan and the process of what had gotten me there really well,” said Young. “And not necessarily that I didn’t at the PGA Championship, but I don’t know if I let it come to me as much as I did today. I tried as much as I could — watching [Cam Smith] make a million birdies in a row is in one sense good because it pushes you, and in another sense it’s hard to watch because you see him making putts, knowing that he’s kind of beating you.

“But, yeah, I think I was a little bit more patient today and I obviously was rewarded on 18, but just came up a little bit short.”

Coming up short was a theme for Young in 2022, which is not dissimilar to Scheffler’s 2021. Scheffler finished in the top eight seven times — including at three of the major championships — in 2021 without winning a single event. He had the highest expected win rate in 2021 (1.27 wins) of anyone who didn’t win a PGA Tour event. Young took that honor in 2022 at 1.20 (and 0.38 in majors, which is extremely high).

Add it all up, and Young is the obvious choice to have a Scheffler-like year in 2023. He’s not being talked about like he perhaps should be — this was true of Scheffler last year as well — but after he hits on one, two or even three big-time PGA Tour victories. All of that will change. Just like it did for the guy he’s now chasing.



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Steph Curry, Serena Williams among superstar investors in sports company founded by Tiger Woods, Rory McIlroy https://golfingagency.com/steph-curry-serena-williams-among-superstar-investors-in-sports-company-founded-by-tiger-woods-rory-mcilroy/ https://golfingagency.com/steph-curry-serena-williams-among-superstar-investors-in-sports-company-founded-by-tiger-woods-rory-mcilroy/#respond Wed, 02 Nov 2022 14:36:49 +0000 https://golfingagency.com/steph-curry-serena-williams-among-superstar-investors-in-sports-company-founded-by-tiger-woods-rory-mcilroy/

TMRW Sports, a venture founded by Tiger Woods and Rory McIlroy, has aggregated investors from all over the sports world, and it’s hard to imagine a more impressive list. Serena Williams, Lewis Hamilton, Steph Curry, Gareth Bale, Jayson Tatum, Chris Paul, Shohei Ohtani, Tony Romo, Justin Timberlake and Sidney Crosby are all among the lengthy list of folks who are backing TMRW Sports, a company that is “harnessing technology to build progressive approaches in sports, media and entertainment.”

TMRW is the organization behind the upcoming TGL, a screen golf league that will launch in 2024 and feature PGA Tour players. If this initial group of backers — which represents eight NBA titles, seven F1 world championships, 42 grand slams (tennis) and 21 Olympic medals — is any indication, then TGL is going to have a long runway and a lot of high-powered support to find its footing.

“Over the past year we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future,” said CEO (and co-founder) Mike McCarley in a statement.

“From the very beginning our plan has been to partner with the best-in-class in every way imaginable and Tiger, Rory, and I value the support of this unrivaled team of investors, advisors, and ambassadors who believe in our vision to harness technology to create progressive approaches to sports. Their combined broad reach and cultural relevance will expand potential opportunities and fanbases for TMRW projects. Plus, many share a passion for golf that only adds more fuel to TGL, our first project in partnership with the PGA Tour.”

It is indeed a monumental list of investors Woods, McIlroy and McCarley have put together. What will be interesting is where the company goes from here. Do they expand beyond the TGL (which has yet to launch), or do they focus on that for several years and pour all of their resources into that league and push it as much as possible starting in January 2024?

The creation of the TGL, which was built in conjunction with the PGA Tour, was a direct response to the threat of LIV Golf. It’s a shift from traditional PGA Tour protocol in which players were rarely able to engage in televised events in the U.S. without the Tour’s blessing or some sort of monetary compensation (which was one of Phil Mickelson’s grievances earlier this year and part of the reason he left for LIV). Instead, this will be a partnership with the PGA Tour and an opportunity for star golfers to earn money outside of the league’s meritocratic structure.

Even more intriguing to me is how Woods transitions from his role as the greatest golfer of all time into business mogul. If we’ve learned anything about him from Ryder Cups and Presidents Cups, it’s that he loves to be involved and engaged on a micro level. He loves to be in the weeds more than most athletes of his stature. Will that remain true here, or will he be more hands off with this venture?

Regardless of the answer, it’s clear that TMRW has the firepower to do pretty much whatever it wants in the near future. Though its mission is broad, it seems like much of that will be focused in the golf world, which is a great thing given who all is now involved with the company and what they could accomplish together.



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