launches – Golfing Agency

PING launches new i230 irons and iCrossover

detlef32 — Thu, 12 Jan 2023 17:47:30 +0000

With a focus on golfers in search of technology engineered to deliver precise control and consistency, PING has introduced the i230 irons and iCrossover, both of which are now available for custom fittings at authorised retailers globally.

“The new i230 irons and iCrossovers are for avid players who want to get better,” said John K. Solheim, PING CEO & President. “In the i230 iron, we’ve engineered a lot of performance into one design. It has the precise control and consistency of a players iron with an amazing feel while offering the forgiveness of a game improvement iron. It reminds me a lot of the iconic Ping Eye2 iron in that it will appeal to so many player types, from the tour pros to everyday golfers. It’s really packed with performance.”

Solheim added: “We’ve re-branded our Crossover category into the ‘i’ family to target golfers who most likely play one of our blade-style irons. The tour-inspired head size and sole design along with higher ball speeds help it to transition more seamlessly as a long-iron alternative. We’ve also added hosel adjustability, a highly beneficial innovation allowing golfers to dial in their trajectories for the first time in an iron-style design. We believe this re-design will greatly improve its appeal and find its way into a lot more bags on tour and other competitive settings.”

i230 Irons

Advancements to the activated elastomer technology in the i230 iron allowed PING engineers to save significant weight, which is re-allocated within the clubhead to position the centre of gravity low for more distance and control while increasing the moment of inertia for added forgiveness.

The low CG combines with greater face bending to deliver more higher ball speeds. The elastomer reinforces the face, providing more consistent bending and energy transfer across the entire face, resulting in approximately three more yards of distance in player testing. Its higher MOI is largely due to tungsten toe and tip weights, which help make it the most forgiving i iron to date.

“The i230 iron sits in the middle of our iron offerings, so it requires us to balance a variety of performance attributes,” Solheim said. “It needs the precision and solid feel of a players iron while offering the forgiveness a lot of golfers expect from a Ping iron. We also want to provide more distance in a way that is predictable and repeatable to ensure it meets the precise gapping needs of the best players in the world. I’m excited to report our research and early tour feedback confirms we’ve achieved all that and more. It has a little bit of everything to deliver a lot of performance.”Through extensive modal analysis, PING researchers isolated undesirable frequencies within the clubhead and precisely positioned a re-engineered cavity badge to damp their effect to ensure a pleasing feel and sound. The four-piece badge combines a thin 304 stainless steel cap with an injection-moulded thermoplastic that is secured to the cavity with high-strength adhesive. The activated elastomer supports the face and sits in a toaster-style pocket, which is concealed behind the multi-material badge, creating a clean and appealing cavity design.“Feel is one of the most important attributes in a players iron,” said Solheim. “Golfers who rely on precise iron play require exceptional feel to control their ball flight. The i230 iron is engineered to provide consistent feel from every club in the set. The soft elastomer and the cavity badge work in concert to ensure they not only feel great, but they sound even better.”The long irons (3-5) are slightly more compact than the tour-proven i210, producing more consistent clubface delivery and accuracy, while the rest of the set is designed with similar blade lengths. The sole design is also similar, with a more rounded lead edge and ample bounce to promote smooth turf interaction for clean and solid strikes. The precision-milled MicroMax grooves deliver consistent launch and spin results for more accuracy in the long irons and greater control in the short irons and wedges, especially in wet or grassy conditions where the grooves and hydropearl 2.0 chrome finish help ensure lower launch angles with high spin rates.

“Meeting the needs of our tour pros, who have already won with it, is an important element of the i230 iron,” Solheim said. “Their validation of this design goes a long way in giving golfers the confidence that they can also benefit from its technology. The changes to the blade lengths and shaping are very subtle but are designed to improve the playability and the accuracy of the entire set, especially the long irons. They inspire a lot of confidence when you look at them in the address position.”

i230 specifications
AVAILABLE: 3-9, PW, UW in 10 colour codes (lie angle). Black colour code is standard. LOFT OPTIONS: Standard, Power Spec and Retro Spec
STOCK SHAFTS: Dynamic Gold 105 (R300, S300) & PING Alta CB Black (SR, R, S) STOCK GRIP: Lamkin Crossline Black
RRP: £180/£190 per club (steel/graphite)

iCrossover

The iCrossover is engineered for high-swing-speed players looking for long-iron alternatives that fit seamlessly into their set while delivering increased ball speeds for more distance with higher launch. The sources of the high ball speed are the thin, maraging steel face and lower CG position, which is closer to the impact location to produce more energy transfer. The face is robotically welded to the 17-4 stainless steel body with a lower-hinged bend point to provide higher launch for better stopping power. A smaller internal cavity with targeted EVA polymer on the back of the face ensures a pleasing feel and sound.

Tour-Inspired
With similar sole shaping, including the rounded lead edge and ample bounce, the iCrossover seamlessly fits into an i230 iron set in place of long irons. The blade lengths are slightly shorter with less offset than previous crossover generations, making it more compact while providing a tour-style appearance. The standard shaft length builds also are approximately one-quarter inch shorter than the previous models to transition into a set more easily, providing more control and tighter dispersion patterns with similar distance. The precision-milled MicroMax grooves and matte-black hydropearl 2.0 finish deliver consistent launch and spin results for more accuracy.

New Trajectory Tuning 2.0
A first in an iron-style design, the adjustable hosel provides eight settings for loft and lie to help dial in a golfer’s desired ball flight. The lightweight hosel is clearly marked to allow for quick and easy adjustments, with a range of ±1.5° loft and lie in various combinations. The standard setting is the stated loft of the club at 1.5° upright.

“We looked closely at our fitting and Arccos data and discovered the vast majority of our crossover users were better players who use one of our blade irons,” Solheim said. “So, we shifted our focus to engineering a crossover that better fit the needs of that type of player. The iCrossover performance results have been exceptional. Its shape looks great, the ball speeds are higher, and it sounds very powerful. The addition of the adjustable hosel is a huge benefit to help players at that level dial in their ball flight.”

iCrossover specifications
AVAILABLE: 2 (18°), 3 (20°), 4 (22.5°)
TRAJECTORY TUNING 2.0 HOSEL: 8 loft/lie settings
STOCK SHAFT: PING Tour 2.0 Chrome 85 (R, S, X) STOCK GRIP: Golf Pride 360 Tour Velvet (six sizes)
RRP: £275 per club with graphite shafts

To find your nearest stockist or custom fitting centre, visit www.eu.ping.com

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Mizuno’s launches winter clothing range

detlef32 — Wed, 11 Jan 2023 17:20:21 +0000

Mizuno’s apparel range for autumn/winter combines refined, soft-touch materials with the brand’s proven core technologies to help golfers play through the winter in comfort and style.

Mizuno apparel boasts a wide range of fabric technologies that are designed to help golfers carry on playing in winter conditions. To combat wet weather, Nexlite Flex offers complete waterproofness and incredible flexibility, while warmth is delivered by the company’s Breath Thermo Technology, a fabric that captures and generates heat from escaping body vapour.

Thermal Plus is a material technology which regulates the dissipation of body heat, while dynamic movement comes through Biogear, which reduces muscle and joint fatigue due to stretch, pressure and shape. Move Tech is an anatomically-patterned, four-way-stretch fabric that enables golfers to swing with complete freedom of movement.

PRODUCT HIGHLIGHTS

Nexlite Flex Jacket £150
Available in coral red, Black, dark navy and grey, the Nexlite Flex Jacket is so lightweight and free moving that you might forget to take it off when the rain stops. Water resistant to 20,000mm, breathable at 25,000g/m2, and with 15% additional stretch, the jacket remains water repellent even after multiple washes.

Nexlite Flex Trousers £140
Available in dark navy and black, Nexlite Flex Trousers feature all the same technologies found in the Nexlite Flex Jacket, and they come with an elasticated waistband for maximum comfort.

Breath Thermo Move Down Jacket and Gilet £140/£118
Both the jacket and the gilet offer absolute warmth and comfort courtesy of Breath Thermo warming technology. Available in three colours – grey, black and red – the garments instinctively fit snugly to the body, trapping warm air but providing a high level of movement and flexibility due to Move Tech lining.

Breath Thermo Polos £63/£71
Offered in white, black, purple and red, and made from a heat-generating Breath Themro fabric, the Breath Thermo ST (£63) is a soft touch, substantial weight polo which will keep you warm throughout those winter rounds. It features a striking chest stripe line with contrasting bold colours. The Breath Thermo Graphic Polo (£63), offered in white, black, red and blue, features a unique graphic pattern design running across the chest. The Breath Thermo Long Sleeve Polo (£71), available in white, black, blue and olive, is also constructed from heat-generating Breath Thermo fabric.

Winter Breeze Block Midlayers £80
Available in grey, blue, olive and purple, the Winter Breeze Block ¼ zip is a mid-weight garment with a comfortable, relaxed cuff offering a bold, contrasting and athletic design. The Winter Breeze Elite ¼ Zip, in grey, blue, black and purple, delivers classic golf style with an athletic design. It’s a mid-weight garment featuring a comfortable relaxed cuff. It offers contrasting shoulder piping and the Runbird logo on chest and yoke. The Winter Breeze ¼ Zip features a contrasting colour combination on the back and front. It’s a mid-weight garment with a comfortable, relaxed cuff providing functionality and style.

Winter Elite Trousers £92
Available in grey, black and deep navy, these cold weather trousers feature Move Tech four-way stretch fabric for ease of movement and have a brushed lining for warmth and comfort.

Breath Thermo Biogear Base Layer £59
An essential winter garment, this base layer’s Breath Thermo and Thermal Plus technologies help maintain a consistent body temperature, while BiogGear fabric also helps to reduce muscle fatigue through its snug fit and pressure.

Breath Thermo Beanies £34 for 3
The Breath Thermo Graphic Beanie is made from heat generating Breath Thermo fabric to keep you warm in the coldest conditions and is available in grey, black, blue and olive. The Breath Thermo Pom Pom Beanie offers an old-school look in heat-generating Breath Thermo Fabric. It is available in grey, black, blue and red. Both beanies come in packs of three.

Players Belt £50
Completing the AW22 apparel line-up is the Players Belt, which is available in charcoal grey, black and deep navy.

www.mizunogolf.com

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Bushnell launches Pro X3 rangefinder

detlef32 — Tue, 10 Jan 2023 16:02:06 +0000

Bushnell Golf has launched the new Pro X3 laser rangefinder which features a host of industry-first technologies and specifications.

The Pro X3 introduces an update to its ‘Slope with Elements’ technology which allows golfers to store their home elevation to reflect the Slope with Elements compensated distances at the elevation where they play their most golf.

It also features a new lockable slope-switch where the interacting locking mechanism significantly reduces the risk of accidentally putting your unit into Slope mode during tournament play – which is not allowed under the current Rules of Golf.

Other new features include the ability to measure flags at 600 yards, x7 magnification, and an enhanced backlit display to provide crisp, clear data output in the viewing screen.

RRP: £525, bushnellgolfglobal.com

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Abacus launches winter golf apparel range featuring 37.5 Technology

detlef32 — Mon, 09 Jan 2023 15:48:07 +0000

Premium golf apparel brand Abacus Sportwear’s latest collection sets a new standard in performance and design thanks to the introduction of a ground-breaking technology that promises to keep golfers fully protected from the elements yet remain comfortable in all climates.

Some of the key pieces in the Abacus AW22 Collection feature 37.5 Technology, a unique and highly innovative breakthrough in material science that helps keep the body at the ideal core temperature – 37.5 degrees Celsius – so that wearers can perform at their best in all conditions.

WHAT IS 37.5 TECHNOLOGY AND HOW DOES IT WORK?

Invented by Dr Gregory Haggquist, an American PhD photo-physical chemist, 37.5 Technology embeds active particles made from volcanic sand into the material of a product – whether it be a rain jacket, windproof top or sock– which use the body’s energy to remove moisture.

The sand particles contain billions of micropores which absorb infrared light in the spectrum that the human body emits it, and this light becomes the energy that powers the particle. If no moisture (i.e. sweat) is present – meaning you are cool – the particles retain this energy to help keep you warm. If moisture is present – meaning you are hot – the particles use this energy to remove moisture. In practical terms, this helps keep the microclimate next to your skin at a constant – and comfortable – relative humidity of 37.5% and at the ideal core temperature of 37.5° Celsius.

While many apparel brands offer products that boast ‘moisture-wicking’ properties, this feature often only lasts for several washes and only serves to move moisture. 37.5 Technology, conversely, is permanently embedded in the material, so that it will carry on working for the lifetime of the garment and creates conditions that mean that you sweat less and, when you do sweat, it removes it entirely from the clothing rather than simply moving it to the surface.Besides the implications for enhanced personal comfort, this can reduce the frequency of washing required – saving time and energy. The particles used in 37.5 Technology also serve to trap odours while being worn and then releases them during the washing process, ensuring that not only does the wearer remain fresh, but the clothing does too, time after time. Independent testing has also proven that 37.5 Technology increases stamina by reducing the amount of energy used to manage core temperature.

ABACUS PITCH 37.5 COLLECTION
Abacus has embedded 37.5 Technology into many of its key products for its current Autumn/Winter apparel range, including a new collection of rain jackets and trousers, enabling golfers to benefit from this ground-breaking technology in a range of stylish and performance-enhancing garments.

PITCH 37.5 RAIN JACKET
Made from lightweight and highly breathable polyester, the Pitch 37.5 Rain Jacket features 37.5 Technology to ensure the wearer remains warm when it’s cold and cool when it’s hot, while a water-repellent treatment on the outside of the fabric that enables rain to roll off the surface to keep the wearer dry. Four-way stretch delivers an unrestricted swing, while the jacket’s lower sleeve features extra elastic to keep it from flapping and a drawstring at the back of the neck allows for easy adjustment for a perfect fit. A rubber anti-slip print on the shoulders helps keep your golf bag strap in place when carrying.
Offered in grey, sky blue, black and midnight navy, in sizes S-XXXL for men and women, the Pitch 37.5 Rain Jacket has an RRP of £249.

PITCH 37.5 RAIN TROUSERS
Made from the same material as the jacket, and featuring the same performance features, the Pitch 37.5 waterproof trousers are lightweight and high breathable, ensuring the lower half of your body remains dry and at the perfect temperature in all weathers. Four-way stretch offers complete freedom of movement, while the lower legs feature side zippers for easy removal. Two side pockets, an adjustable Velcro waistband with pop button, and a zippered fly, complete the package. Offered in midnight navy or black, they have an RRP of £199.

To find out more details, or to view the entire Abacus Sportswear range, visit www.abacussportswear.com.

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Mizuno launches JPX923 irons

detlef32 — Thu, 05 Jan 2023 00:11:07 +0000

Mizuno‘s new JPX923 Series of irons, which go on sale later this month and early next year, features three models and five head options, all of which have been inspired by swing data captured from over 350,000 golfers.

The series has been engineered to offer the ultimate blend of looks, feel and workability for all levels of golfer, from elite tour players to slow-swinging amateurs, and every player in between.

The new range features five unique iron models created from three specific metals and developed using Swing DNA data from over 350,000 golfers. The expanded head options combine with one of over 50 custom shafts for specific trajectory, ball speed and ease of use to create options for players of all standards.

“The new JPX923 series was planned out with Mizuno’s custom ethos at its core,” said David Llewellyn, Director of R&D for Mizuno. “We already offer more than 50 unique shafts within our custom program, by expanding to five iron models, there’s an ideal combination for every type of player.

”Mizuno’s Swing DNA System records 40 unique data points from more than 175,000 golfers each year. This data provides the basis for every JPX Iron project.“We’re constantly evolving the JPX series based on more than 175,000 unique swings we capture every year on the Mizuno Shaft Optimizer,” says Bill Price, Mizuno’s Director of Fitting. “Recently we’re seeing an increase in the number of players with slightly slower swing speeds being fitted – and a trend to more shaft lean. Hence a slight increase in bounce angles through all the models and the introduction of the Hot Metal High Launch.”

The JPX923 series comprises: JPX923 Tour featuring a new V-Chassis and thinner topline, JPX923 Forged showcasing Mizuno’s third generation of Chromoly Forging and JPX923 Hot Metal, JPX923 Hot Metal Pro and JPX Hot Metal HL all featuring new, faster 4335 Nickel Chromoly, which is 35% stronger than Mizuno’s original Chromoly.JPX923 Tour
Consistently Mizuno’s most-played iron model in professional golf and still one-piece Grain Flow Forged in Hiroshima Japan from 1025E Pure Select mild carbon steel, the JPX923 Tour adds a copper underlay for an even smoother sensation at impact. The JPX923 Tour also presents a narrower top line and sole in tandem with more rounded trailing edge for cleaner turf interaction. Player enhancements made possible through the introduction of Mizuno’s new ‘V-Chassis’.
The JPX923 Tour is a shallow cavity suitable for elite amateurs and professionals, featuring refined scoring irons that are more compact with a noticeably shorter blade length from 6-iron to GW for precision where it’s most needed. The irons are finished with a non-reflective white-satin brush.
Availability: 4-GW RH, On sale date: Feb 2023. RRP: £185/€195per club

JPX923 Forged
A mid-sized, full body grain flow forged iron delivering a perfect balance of ball speed, stability, and feel. The third generation of Chromoly Forging (4-7 iron) incorporates a milling slot that extends wider to heel and toe. Paired with an even thinner clubface it creates our highest one-piece Forged ball speeds from an even greater portion of the clubface. The irons showcase a thinner top line throughout, plus compact scoring irons (8-GW) and bevelled sole for improved turf interaction.
The JPX923 Forged is a mid-size cavity iron suitable for a wide range of players, from professionals to mid-handicap amateurs. The 4-7 iron are Forged from a single billet of 4120 Chromoly and back milled from to heel and toe. This creates extreme ball speeds from a compact workable profile. The face thickness is now reduced to just 2.2 mm behind impact compared to 2.6mm in the JPX921 Forged. The 8-iron to GW are forged from 1025E Pure Select mild carbon steel for ultimate precision, control and feel in the scoring zone. 8-iron to GW are more compact with shorter blade length for further control.
Availability: 4-GW (RH/LH) On sale date: Feb 2023 RRP: £185/€195 per club

JPX923 Hot Metal
Introducing Nickel Chromoly – a new material with so much additional ball speed that Mizuno’s engineers switched their focus to feel and stopping power. At 35% stronger than our original Hot Metal material, 4335 Nickel Chromoly enables a high-energy 8% thinner clubface. Combined with Mizuno’s vibration controlling V-Chassis and deep CG design, the JPX923 Hot Metal irons are as enjoyable and controllable as they are long.
The seamless cup face construction delivers the deep centre of gravity needed for a high launch and controllable landing angle for increased stopping power whilst the thinnest part of the sole has been extended 18% wider to create a wider high-energy area on the face for more consistent ball speeds.

There are three fitting options – Hot Metal Pro, Hot Metal and Hot Metal HL (High Launch.) 175,000 real golf swings recorded via Mizuno’s Swing DNA system every year highlighted the need for variable launch options.

JPX923 Hot Metal Pro is a player’s speed cavity that’s compact, with minimal offset for confident ball-strikers seeking maximum ball speed. It’s suitable for low to mid handicap golfers.

JPX923 Hot Metal is a forgiving speed cavity suitable for mid to high handicap golfers. It features a full speed, high stability cavity for straight flight and distance.

JPX923 Hot Metal HL is a high launch speed cavity delivering a higher launching option for players with moderate swing speeds or aggressive shaft lean, it’s suitable for mid to high handicap golfers.

Availability and Pricing
JPX923 HOT METAL PRO: 4-PW (RH/LH). RRP: £150/€195 per club
JPX923 HOT METAL: 4-LW (RH/LH). RRP: £135/€175 per club
JPX923 HOT METAL HL: 5-SW (RH only). RRP: £135/€175 per club

On sale date: September 2022

CUSTOM FITTING OPTIONS
All JPX923 irons will be available through the Mizuno Custom Program, which offers one of the widest selections of no upcharge shafts and grips in the industry. It provides a comprehensive range of custom fitting options, from state-of-the-art Mizuno Performance Centres spread throughout the world to a global network of Mizuno Fitters and Swing DNA Fitting Centres that rely on the Mizuno Shaft Optimizer and high-tech Swing DNA software to pinpoint each customer’s best-performing specifications.

For more details, visit mizunogolf.com/uk

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FootJoy launches AW22 apparel range

detlef32 — Tue, 20 Dec 2022 11:19:27 +0000

THERMOSERIES HYBRID JACKET

FootJoy‘s new Autumn/Winter performance apparel collection includes updates to the HydroSeries range and the launch of the all-new ThermoSeries, designed specifically to protect golfers against cold weather.

ThermoSeries includes a range of garments all designed to be worn in conjunction with each other and feature the latest technological innovations to provide thermal protection against the elements without compromising performance on the course.

Across the ThermoSeries range there is a neutral colour palette. with a base of navy and charcoal mixed with blue, grey and white stone to deliver versatile outfit options across the entire FJ range. To complement the colour combinations, different patterns and textures have been designed into the fabrics to add a rich, premium look and feel.

THERMOSERIES HYBRID JACKET
The brushed back jacquard knit fabric provides the golfer with a fleece-like luxury feel and uses a cire finish to offer contrast and material interest through its matt aesthetic. An adjustable collar with chest and open hand pockets delivers practicality and comfort. SRP: £130

THERMOSERIES HYBRID MIDLAYER
A staple garment in any golfer’s year-round wardrobe, the ThermoSeries midlayer uses a super soft, two tone Jacquard knit fabric for ultimate feel with rubber zipper and logo elevating the contemporary look. Moisture wicking and UV protection ensure that the ThermoSeries midlayer equips the golfer no matter the season. SRP: £85

THERMOSERIES VEST
The ThermoSeries vest defines the range with a traditional look elevated through technology and richness in detail. The stretch, knit section down the back of the garment enhances mobility through the swing, while the subtle jacquard hex pattern adds visual interest and great material feel. SRP: £115

THERMOSERIES HYBRID MIDLAYER

THERMOSERIES BASELAYER
Key to creating warmth without bulk, the hex jacquard fabric of the baselayer creates small ridges sitting off the skin, allowing air to circulate and preventing overheating on the course in changeable conditions. The raglan sleeve construction and golf compression fit ensure freedom of movement throughout the golf swing. SRP: £60

FJ HYDROSERIES
Elsewhere in the AW’22 collection, the HydroSeries range welcomes bold new colours. The three-panel construction of the HydroTour introduces striking sapphire, deep red and charcoal tones to make a statement piece both in aesthetics and performance fit for the harshest of conditions. The same colour palette is replicated through the lightweight protection of HydroLite, and the versatile HydroKnit. All three jackets will be accompanied by matching trousers to provide a full rain suit.

COLD WEATHER PROTECTION
The multi-purpose AW22 range is complemented by FJ’s authentic cold weather protection garment options which is headlined by the brand’s first puffer-style jacket. The Active Insulation Jacket with vertical elasticated stretch panels across the back merges lifestyle fashion trends with golf performance to ensure precision and comfort when teeing it up. The range also sees the introduction of a new Thermal Hoodie alongside enhancements to the FJ Hybrid Jacket and a range of new colours to its midlayer offering.

Insulated Reversible Vest

FJ WOMEN
FJ women’s winter apparel range is headlined by a new HydroLite Jacket (£165) with matching trousers (£120) in neutral and seasonal colour options.
A new Hybrid Jacket (£115) offers an alternate outerwear option with an elegantly soft stretch jersey knit fabric and insulated panels delivering top quality thermal retention. While the popular Insulated Reversible Vest (£115), offering two looks in one, returns with new colour options for a lighter weight outerwear or layering option.
Complementing the vibrant layering options for outerwear garments includes a Jersey Quilted Midlayer (£80), Houndstooth Midlayer (£80), Full-Zip Lined Pullover (£149.50) and a Full-Zip Hoodie (£90), which provide a variety of seasonal looks utilising comfortable and warm fabrics, suited to both on and off course wear.

To check out the entire AW22 range, visit www.footjoy.co.uk

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Luton Hoo launches bid to host Ryder Cup

detlef32 — Thu, 15 Dec 2022 15:51:49 +0000

Luton Hoo Hotel, Golf and Spa is bidding to end the almost 30-year absence of the Ryder Cup from England after launching a bid to host the biennial matches in 2031 or 2035.

Located just a short direct train ride from central London and a few minutes’ drive from the M1 and Luton Airport, the luxury estate is set in over 1,000 acres of parkland, woods and lakes in Bedfordshire.

Luton Hoo Hotel has hosted Challenge Tour and EuroPro Tour events before, but is now bidding to host the Ryder Cup in either 2031 or 2035

The estate is currently home to an 18-hole championship course and in line with the Arora Group’s ambition to create something special on the estate, it plans to design and build a completely new championship course worthy of hosting the Ryder Cup.

Surinder Arora, founder and chairman of the Arora Group, which owns the venue, commented: “Our acquisition of Luton Hoo Hotel, Golf and Spa was always with the intention to curate a luxury leisure and hospitality experience on the existing estate. We want to continue building on the already rich history of Luton Hoo and to ensure that any future investment into the estate will bring economic benefit to Bedfordshire and surrounding areas.

“Hosting the Ryder Cup, potentially in either 2031 or 2035, would raise the profile of the area to a global audience and the opportunity to bid to host a Ryder Cup at Luton Hoo is a very real and realistic ambition.”

Cllr Richard Wenham, leader of Central Bedfordshire Council, said: “The Ryder Cup is an iconic sporting event celebrated and enjoyed across the globe. Arora’s aspirational plans to take the superb Luton Hoo Hotel, Golf and Spa complex set in its beautiful surroundings to the next level, have the scope to put Central Bedfordshire on the world stage. Securing the Ryder Cup would be an enormous boost to our thriving economy, bringing many new tourists and supporting more new jobs.”

The Arora Group, the UK’s largest private hotel owner-operator, purchased Luton Hoo Hotel, Golf & Spa from Elite Hotels in December 2021. Its championship course previously hosted the Bridgestone Challenge 2017 and 2018, and the EuroPro Tour in 2017.

Originally known as a specialist airport hotel owner operator, the Arora Group bought The Buckinghamshire Golf Club in 2018.

Luton Hoo’s Ryder Cup bid is likely to come up against a rival English bid from Hulton Park in Bolton, which has announced plans to build a brand new course to accommodate the matches.

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Cleveland launches HB Soft Milled putter range

detlef32 — Mon, 12 Dec 2022 12:45:54 +0000

Cleveland Golf is launching a new range of premium putters called HB SOFT Milled, which will be available at retail at the beginning of November.

The range includes 10 head options to suit all preferred shapes and stroke styles, all of which are made from cast and CNC-milled steel for precise and consistent performance.

HB SOFT Milled starts with each putter shape being cast in molten steel before the face and back are precision milled for performance purposes – the face for consistent distance and the back for a razor-sharp address view. Then, the sole is hand polished to exacting tolerance before completing the process.

Meanwhile, HB SOFT Milled features a refined Speed Optimised Face Technology (SOFT), which helps to alleviate the issue of distance control. HB SOFT offers model specific milling that normalises ball speeds across the entire putter face for a pure, consistent roll regardless of putter shape.

The model options are 1, 4, 5, 8, 8P, 10.5C, 10.5S, 11, 11S, 14, including a choice of heel-toe weighted blades, small and larger mallets, and several higher MOI wing-back models. Each shape features a specific alignment scheme and grip designed to fit the stroke of that putter. For slight arc stroke types, Golf Pride’s PRO ONLY Red Star is a tour-preferred pistol shape grip that is designed to help turn the putter over through the troke. For straight stroke types, Golf Pride’s PRO ONLY Green Star has a rounded, oval-back shape for comfortable hand positioning and to help keep the hands quiet through the stroke.

All are offered with either a stepless chrome steel shaft or a UST All-In graphite shaft.

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Joe Miller, Product Expert at Cleveland Golf Europe. “With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

RRP: £199/£249 (steel/UST graphite shaft), www.clevelandgolf.co.uk.

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Adidas launches Samba golf shoe

detlef32 — Tue, 08 Nov 2022 06:55:58 +0000

Adidas has launched a golf-specific version of one its most popular shoe designs, the Samba, which was originally created to enable footballers to train in firm and icy conditions.

The limited-edition Samba golf shoe is being offered in four colours – blue, pink, yellow, and white – and will also feature a sockliner with a graphic blending these same colours.

Made with high-performance recycled materials, the Samba shoe’s water-resistant upper features a soft microsuede material for additional durability.

The is also extra EVA cushioning in the midsole to provide golfers with more support and comfort where it is needed most. A spikeless outsole enables the shoes to be worn on and off the golf course and mimics the iconic Samba design by featuring suction cups in the forefoot, which now incorporate golf-specific traction nubs.
“As summer closes and we turn towards autumn, we wanted to inspire golfers to stay energised on the course,” said Masun Denison, global footwear director, adidas Golf. “The Samba, named after the iconic Brazilian dance, and one of the brand’s oldest footwear franchises, was a perfect model of choice. The bright colours are fun and allow people to showcase their personality as well.”
The new Limited-Edition Samba Golf are priced at £85 and will be available for men and women on adidas.com, on the adidas app, and at select pro shops and retailers from September 15.

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Bushnell launches Phantom 2 GPS with Slope

detlef32 — Fri, 30 Sep 2022 07:37:01 +0000

Bushnell Outdoor Products have unveiled its latest GPS device – the Phantom 2 Slope.

Building on the success of the Phantom 2 GPS device launched last year, Bushnell has now added a Slope feature to this upgraded device which offers more precise compensated distances to account for a hole’s incline or decline. Slope Technology can also be simply disabled which makes the Phantom 2 Slope legal for tournament play.Golfers can also enjoy the ease and convenience of getting GPS-provided distances around the course with the Phantom 2 Slope. It features large, easy-to-read front, centre and back distances, an integrated BITE magnetic mount and GreenView with movable pin placement.

The feature-packed Phantom 2 Slope includes GreenView distances with movable pin placements for even more accurate distances to the flag and ‘Dynamic Green Mapping’, which provides front/centre/back distance measurements no matter which direction the golfer approaches the green.

Preloaded with more than 38,000 courses – along with up to six hazard/layup distances per hole, Phantom 2 Slope includes ‘BITE Technology’ – an integrated, high-powered magnet – that allows golfers to easily attach the device directly to a cart bar providing fast, easy yardage readings. Phantom 2 Slope has a large easy read screen, ideal for getting distances whilst playing in bright sunlight.

The Phantom Slope is priced at £149.99 and is available in black and camo from www.bushnellgolf.com.

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