American Golf’s The Open Collection, an officially licensed range of products inspired by The Open Championship, has been bolstered with the addition of two brand new lines of equipment and accessories, available now, exclusively online and in store.

Designed in collaboration with Stromberg for men, women, and children, the range of stylish, high-tech golfing accessories and equipment includes golf bags, tees, umbrellas, vacuum flasks and more.

As with the SS22 The Open Collection apparel, the new equipment and accessories offer an affordability and classic style without compromising on quality that will appeal to golfers at every level.

Iember Gordon, Head of Marketing at American Golf, said: “We are delighted that we can now showcase the entire SS22 The Open Collection ahead of this year’s 150th Championship. Following the apparel launch last month, the Collection has proved to be incredibly popular with both men and women, something that was incredibly important to us during the products’ design stage. Now people can shop the entire Collection and get kitted out with gear that is sure to both turn heads and support performance on the course.”

Stromberg The Open Waterproof Stand Bag: £179
This nine-inch stand bag sports a 7-way graphite friendly top with perfectly placed lift handles. Constructed from TPU full waterproof golf bag materials, it is the perfect bag for anytime golfing. The bag’s double thick Air Channel hip pad and padded comfortable double strap also ensures a relaxed day of golfing. Additional features include a towel ring with Velcro glove attachment, umbrella holder and a rain hood cover.

Stromberg The Open Waterproof Cart Bag: £199
This 10-inch waterproof cart bag features nine waterproofed zippered pockets (including a waterproof zippered valuables pocket) plus an insulated hydration bottle pocket to ensure your time on the golf is stress-free. It also has a 14-way graphite friendly top with a perfectly placed lift handles, a towel ring with Velcro glove attachment, umbrella holder and a rain hood cover.

Stromberg The Open Tour Staff Bag: £299
This nine-inch Stromberg staff bag plays the part out on the golf course. Seven heavy duty zippered pockets (including zip off back panel for custom logoing) ensure your belongings will be safely kept and within reach at all times, and for added convenience it features a 4-way graphite friendly top with perfectly placed lift handles.

Stromberg The Open Driver Head Cover: £24.99
This universal head cover not only protects your club but adds some style to your golf bag. The high-quality cover is padded and velour-lined to prevent any damage and is made from a faux-leather material for a premium look. The cover is also highlighted with officially licensed R&A “The Open” branding for maximum appeal.

Stromberg The Open Wooden Tees: £4.99
These sturdy wooden 70mm golf tees are made from sustainable bamboo material and highlighted with “The Open” branding for maximum appeal. Containing 30 tees per pack, they are sure to hit the mark on the course this season.

Stromberg The Open Pitchfork & Ball Marker: £12.99
The must-have for any golf aficionado, and ideal for a gift, this pack includes a solid brass pitchfork repairer and a ball marker with soft enamel finish, each featuring official The Open branding.

Stromberg The Open 68” Dual Canopy Umbrella: £34.99
This officially licensed R&A umbrella is highlighted with The Open branding for maximum appeal. It has an oversized 172cm double canopy for extended coverage, that allows gusts of air to pass through to resist inverting in high wind situations. It also has an ergonomic handle for comfort and auto-opening for quick and easy deployment.

Stromberg The Open Vacuum Flask: £12.99
The Open insulated flask has a capacity of 500ml, and it will keep hot drinks hot for up to six hours and your water nicely chilled for up to 24 hours. Officially licensed by the R&A and highlighted with The Open branding.

American Golf has 95 retail stores across the UK and Republic of Ireland, while also offering delivery to countries across Europe. View everything American Golf has to offer by visiting www.americangolf.co.uk.

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The Stromberg SS22 collection of golf apparel goes on sale today – providing male, female and junior golfers with some seriously stylish seasonal wardrobe additions to sport as temperatures rise.

Featuring both traditional and bolder on-trend designs, there’s a choice of affordable and attractive pieces to suit every style – all of which blend aesthetics with stretch performance to cut a smart figure on and off the course.

Included within this carefully curated collection is a variety of polo shirts – all offering UPF 50 protection in plain, striped, or bold printed designs, for those keen to follow Mr McIlroy’s U.S. Open fashion – along with coordinating mid and base-layers, hoodies and zip-up tops for cooler days and evenings.

There’s also a women’s waterproof jacket to provide protection from summer showers, as well as sleeveless polos, leggings and stylish skorts – enabling female golfers to flaunt their fashion sense on the green.

All of these great golf garments feature Stromberg’s signature branding – which has been synonymous with high performance golfing apparel since 1977 – and aremade usingfabrics with built-in technology. They’reavailable to buy now online and in American Golf stores.

Items already tipped to be top sellers from Stromberg’s range include…

Sophia Skort £37.99
Always a popular choice during the summer months, this is the first Stromberg skort to go on sale at American Golf and offers the perfect blend of both style and functionality. Perfect for summer play, it also offers the benefits of UPF 50 protection and moisture-wicking comfort. It’s available in navy blue and white colourways and comes in sizes 8-16. 

Salas Legging £37.99
Stromberg Salas leggings are the ideal go-to garment to comfortably complement the rest of your golfing gear. Featuring a moisture-wicking finish to move any wetness away from the body, they are also breathable to help you to regulate your body temperature. Even better for summer, they offer UPF50 protection. The fade pattern at the bottom of the legging taps into wider popular athleisure trends – taking inspiration from some of the most fashionable UK brands for superb style, on and off the course. This legging is available in two colourways – navy with blue fade and black with red fade – and in sizes: 8-16.

Men’s Etna Print Polo  £34.99
An eccentric and playful design that is targeted towards golfers who prefer a more seasonal and playful look on the course. This shirt closely follows the fashion for bold-patterned shirts that were so popular at the U.S Open last month, amongst Pro players such as Rory McIlroy and Billy Horschel. Available in white and blue colourways – and offering UPF 50 protection – it’s a sure-fire summer trend, indeed. Available in sizes small, medium, large, XL and XXL.

Men’s Cerro Mid-layer £44.99
The new Cerro mid-layer is made from high-stretch, high-performance fabric for maximum comfort and manoeuvrability. Perfect for summer showers, it also boastsDurable Water Repellent (DWR) technology, which repels water, causing it to bead on a garment’s surface, rather than soaking into the fabric. The stylish printed panels add to the overall aesthetic of this essential golf garment for summer – kitting you out for all eventualities. It comes in two colourways – black and yellow and navy and royal blue – and in sizessmall, medium, large, XL and XXL.

Iember Gordon, Head of Marketing at American Golf, said: “Stromberg’s always a firm favourite amongst our shoppers and it’s easy to see why. As with all Stromberg products, this new collection has beendesigned by people who love to play golf as much as we do. There are styles and fashions and fits to suit all tastes and, indeed, summer weather conditions – with lots of handy coordinating base and mid-layers to perfectly complement what is a fabulous looking, top-performing range of wardrobe upgrades for the season.

“This collection also continues Stomberg’s commitment to its female and junior offerings, ensuring the brand is inclusive of all golfers, no matter their gender, age or ability – crucial as golf becomes increasingly popular amongst women, and as more children hit the ranges.”

Details of all the pieces offered in the Stromberg SS22 collection can be found here, www.americangolf.co.uk/stromberg.

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Farah Golf’s first Autumn/Winter collection comprises a range of garments that will enable golfers to enjoy their game in comfort and style, no matter the weather.  The golfer’s staples are all available with a selection of performance pieces presented in contemporary patterns and styles, as well as items that cater for more traditional tastes.

When it comes to warmth there are several options that golfers can rely on to enjoy their game. The Warren is a stylish quarter zip midlayer with a technical jacquard body and rib sleeve.  The fabric has a soft handle and offers maximum heat retention without sacrificing freedom of movement, allowing for an unrestricted swing.  The easy fold half rib stand collar allows seamless versatility to wear up or down.

If you want to play in the most extreme conditions, then the Kenley offers the perfect solution. This is a performance compression base layer, made from a lightweight technical fabric, with amazing next to skin comfort.  As well as delivering maximum thermal protection, its moisture wicking capabilities will keep you cool.

On rainy days there is a choice of modern and more traditional outerwear pieces to play in.  The shower proof Farah Golf Parker is a cool contemporary item of outerwear. Presented in a striking camo print and a slim fit design it is an emphatic statement piece that harks back to Farah’s heritage whilst being specifically styled for today’s golfer.

For the golfer looking for a more traditional outerwear garment the Abbott and Kala will more than suffice.  The Abbott is lightweight, constructed in technical fabrics offering elevated levels of breathability and comfort whilst stretch binding at the hem and cuff maintain a flawless fit for prime performance.  The Kala is a high-performance wind stopper perfect for blustery days out on the course. The softshell construction offers excellent water-repellent protection whilst being light and comfortable to help you play to your maximum potential. It is the perfect outer layer to protect against changing weather conditions.

These new performance garments co-ordinate with trousers, polos, and accessories in the range to create a fun, stylish collection that will give Farah Golf customers the protection that they need when they hit the fairways this year.  All of the polos are made from lightweight performance fabrics, specifically sourced for golf, but have also been styled for everyday wear. There is a partially plant-based recyclable fabric called Sorona used in the tipped Hoxie Polo which will appeal to golfers looking for sustainable options. Whatever their composition, all of the fabrics feel incredibly soft and premium.

All of the garments in the range feature the Farah Golf F in green and carry neat features that make them ideal for golf. The Judson trouser which is available in black, dark shadow and regatta blue is the perfect example.  Ideal for all year-round play, they have detailed patch style pockets, the Farah F flag woven into the waistband, branded inner gripper to keep your polo in place and a practical scorecard pocket.

Farah Golf focusses on what made Farah® so popular in the first place:  contemporary style and well fitted clothing with signature prints, textured patterns, and subtle detailing.  These are the elements that have allowed the Farah brand to remain at the forefront of many men’s wardrobes in the last five decades.

For further information, visit www.farahgolf.com.

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