Cleveland Golf is launching a new range of premium putters called HB SOFT Milled, which will be available at retail at the beginning of November.

The range includes 10 head options to suit all preferred shapes and stroke styles, all of which are made from cast and CNC-milled steel for precise and consistent performance.

HB SOFT Milled starts with each putter shape being cast in molten steel before the face and back are precision milled for performance purposes – the face for consistent distance and the back for a razor-sharp address view. Then, the sole is hand polished to exacting tolerance before completing the process.

Meanwhile, HB SOFT Milled features a refined Speed Optimised Face Technology (SOFT), which helps to alleviate the issue of distance control. HB SOFT offers model specific milling that normalises ball speeds across the entire putter face for a pure, consistent roll regardless of putter shape.

The model options are 1, 4, 5, 8, 8P, 10.5C, 10.5S, 11, 11S, 14, including a choice of heel-toe  weighted blades, small and larger mallets, and several higher MOI wing-back models. Each shape features a specific alignment scheme and grip designed to fit the stroke of that putter. For slight arc stroke types, Golf Pride’s PRO ONLY Red Star is a tour-preferred pistol shape grip that is designed to help turn the putter over through the troke. For straight stroke types, Golf Pride’s PRO ONLY Green Star has a rounded, oval-back shape for comfortable hand positioning and to help keep the hands quiet through the stroke.

All are offered with either a stepless chrome steel shaft or a UST All-In graphite shaft.

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Joe Miller, Product Expert at Cleveland Golf Europe. “With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

RRP: £199/£249 (steel/UST graphite shaft), www.clevelandgolf.co.uk.

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Cleveland has built an impressive reputation in the industry for making high-quality wedges in various options.

So have you ever wondered where Cleveland golf clubs are made?

In this post, we’ll dive into where Cleveland manufactures its golf clubs. You’ll also learn other interesting facts about each Cleveland‘s ownership, the price range for their golf clubs, and which pro golfers they have partnered with.

 

Where Are Cleveland Golf Clubs Made?

Like Srixon, most Cleveland golf club components are sourced from Japan and then sent to the company’s headquarters in Huntington Beach, California, for final assembly.

 

Who Owns Cleveland?

Cleveland Golf was initially named Cleveland Classics by its founder, Roger Cleveland. Cleveland Golf is owned by SRI Sports, the same company that owns Srixon.

 

Pro Golfers That Use Cleveland Golf Clubs

Here is a short list of pro golfers who play with Cleveland clubs:

• Brooks Koepka: RTX ZipCore Tour Rack Wedges
• Hideki Matsuyama
• Keegan Bradley
• JB Holmes
• Russell Knox
• JJ Spaun
• Sepp Straka
• Shane Lowry: RTX ZipCore Wedges
• Ernie Els: RTX ZipCore Wedges
• Hannah Green: RTX ZipCore Wedges
• Inbee Park: RTX ZipCore Wedges
• Minjee Lee: RTX ZipCore Wedges
• Nasa Hataoka

 

Price Range

Cleveland clubs range from $1,800 to $2,250 for a full set.

 

Mike Noblin

Mike has been involved with sports for over 30 years. He’s been an avid golfer for more than 10 years and is obsessed with watching the Golf Channel and taking notes on a daily basis. He also holds a degree in Sports Psychology.

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When you think of the big three in golf, chances are Callaway, Titleist, and TaylorMade come to mind. Cleveland seems to fall just outside this mark, but many golfers want to know why.

There is no debating the fact that Cleveland is a big golf brand with lots of options to offer, but it certainly doesn’t get the recognition or the Tour presence of other golf companies. If you are curious about Cleveland and want to learn more about it, we have you covered.

I’ve played Cleveland clubs on and off throughout the years, and I’ll tell you the honest truth about whether they are worth investing in.

Quick Facts About Cleveland Golf

Here are a few of the essential facts to know and understand about Cleveland golf.

• Cleveland is owned by SRI Sports Limited, the same brand that owns Srixon, XXIO, Cleveland Golf, and Never Compromise.
• The company is based in California and was founded as Cleveland Classics in 1979
• Roger Cleveland is the founder and is still active in the business today
• In Japan, SRI Sports Limited is the number one golf brand, and this includes the Cleveland Golf name
• One of the most iconic products for the Cleveland golf brand is the wedges with multiple bounce options
• Cleveland has had sponsorship deals with golfers such as Keegan Bradley, Shane Lowry, Graeme McDowell, and others
• Cleveland still manufacturers everything from drivers to putters, as well as accessories

My Thoughts on Cleveland Golf Clubs

When Cleveland first came out with the original Launcher golf clubs more than 20 years ago, I was one of the first to jump on board. The Launcher driver was huge compared to others on the market; it had a solid feel and blended in incredibly well with the fairway woods.

At the time, the Cleveland wedges were really the clubs on the market that the company was known for, but the Launcher series really brought to light what Cleveland was capable of.

As they have changed ownership through the years, you will notice that creating forgiving golf clubs has become the primary concern and focus. Here are my thoughts on the good, the bad, and the ugly from Cleveland.

Product Line

Before we get into the actual performance of the clubs, it’s good to understand the product line from Cleveland. As we know, this product line changes yearly with new releases. However, the Cleveland line is a bit narrower than other brands like Callaway.

The current offering from Cleveland includes:

• Wedges: CBX Zipcore, RTX Full Face ZIpcore, RTX Zipcore, RTX Zipcore Tour Pack, Cleveland CBX Full Face, Smart Sole 4
• Woods: Launcher XL Woods
• Driver: Launcher XL Drivers
• Irons: Launcher XL Irons, Launcher XL Halo irons
• Putters: Frontline Putters

As you can see from the lineup where Cleveland focuses, most of their attention is on the wedges. The CBX Zipcore has just hit the market and is said to improve on the RTX golf wedges that have done well for both professionals and amateurs.

After testing the equipment that Cleveland has to offer, I can tell you that the wedges are impressive. They spin just as well as any other option on the market and respond quite well to you as a player.

Where I think Cleveland lacks right now is in their irons. In years past, Cleveland had some really great-looking players’ irons, but now they are making a game improvement and a super game improvement.

The Cleveland XL Halo irons are a great choice for a hybrid iron; the Launcher XL is a basic-looking cavity back. However, the better player has no choice from Cleveland now, which is a bit disappointing.

Since the owners of Cleveland also own Srixon, they most likely focus their attention on the Srixon player’s irons.

Forgiveness

When it comes to forgiveness in golf clubs, Cleveland does an incredible job. They have used this Halo and Launcher technology to help make great clubs for mid to high handicappers and beginners.

One of the most impressive options for forgiveness is the hybrids. The hybrids are very easy to launch from the rough and have extremely high MOI. They blend in well with the fairway woods and driver and make a great transition down to the iron set.

For those that find Cleveland hybrids to be a good fit for their game, they do offer the hybrid irons in the Cleveland XL Halo golf clubs. These feature hollow bodies, have a really impressive feel, and will make it much easier for mid to high handicappers to score.

The Cleveland club heads look a little large, but this sizable sweet spot makes it much easier to make contact and improve overall consistency.

Pricing

One of my favorite things about Cleveland is the pricing. They are similar to Cobra in their pricing model and structure. Expect that you are going to get a lower release price on something like a new driver or fairway wood than you would with TaylorMade or Callaway.

In addition, Cleveland is more likely to drop the pricing of a product soon after release. If you don’t need the newest wedge on the market, you can find some great deals on Cleveland wedges from the last few years.

Spin and Control

Spin rates on the Cleveland drivers, fairway woods, and hybrids are low. The clubs are designed for maximum forgiveness and distance.

However, the spin and control on the wedges are impressive.

For lower handicapped players, the wedges are probably the only clubs in the current lineup that will make sense to look into. Cleveland has done a great job moving the center of gravity in the wedges to accommodate a wide range of players and encourage better control around the greens.

In addition to the wedges having great control, they also have a really good feel. The materials are soft enough that you will feel in control but strong enough to let you pull off the shots you want to hit.

Although TaylorMade and Callaway both make wedges, two of the top brands you see used by professional golfers are the Cleveland and Titleist wedges.

Adjustability

Cleveland chose not to get overly involved in the adjustability game. With their clubs being highly forgiving, lightweight, and high launching, until recently, there were very few options for adjustability in the club head.

In my opinion, this was a bit of a mistake. Golfers in the high handicap range can experience swing changes rather quickly. These changes then end up impacting the player’s ability to use the equipment they own.

When you can make a quick adjustment to a club head with a wrench and have it be the perfect club for your game, it’s a tremendous benefit. One worth paying for!

I think you will see more and more options for adjustability from Cleveland, as this has become such an important feature in the game of golf.

Distance

The Cleveland clubs have a solid distance. When comparing ball speed with other top brands, they may come up just slightly short. However, when you take into consideration the forgiveness, some players may get higher ball speed from Cleveland.

When you hit the ball in the center of the clubface more consistently, it’s certainly easier to get the distance you are looking for. For golfers that lose a few yards because they are hitting the ball straighter, it will be well worth it.

In addition, the best technology Cleveland has to offer is in the wedges, and this is a golf club where distance control is more important than total distance.

Who Should Play Cleveland?

One of the things to think about before investing in a Cleveland club is whether or not it is really designed for your game. The golfers that will do best with the Cleveland golf clubs are high-handicap players, beginner golfers, and some mid handicappers.

The company really focuses on players hitting more consistent shots, with higher launch and plenty of forgiveness. If this is something you are looking for, the Cleveland brand will be the best option for you.

Many players will use the game improvement clubs from Cleveland for several years before transferring to something designed to appeal to the lower handicapped players just a bit more.

My Favorite Golf Club Brand

Cleveland is not my favorite golf club brand, although I can attest to the fact that Cleveland Golf clubs are good. However, I find Titleist products to be my favorite. Even though Titleist has had its fair share of ups and downs through the years, you can almost always count on Titleist to have a clean-looking iron, a high-performing driver, and some of the best wedges in the game.

Cleveland does a great job appealing to the higher handicapper, beginner player, and even those looking to keep the costs down. However, with the Titleist products, the lineup is now so impressive you can be a 2 or a 32 handicap and find a solution for your game.

Brittany Olizarowicz

Britt O has been playing golf since the age of 7. Almost 30 years later, she still loves the game, has played competitively on every level, and spent a good portion of her life as a Class A PGA Professional. Britt currently resides in Savannah, GA, with her husband and two young children.

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